{"id":206,"date":"2015-07-14T14:50:10","date_gmt":"2015-07-14T14:50:10","guid":{"rendered":"http:\/\/test.kriesi.at\/minimal-portfolio\/?page_id=9"},"modified":"2023-07-03T13:48:56","modified_gmt":"2023-07-03T13:48:56","slug":"home","status":"publish","type":"page","link":"https:\/\/www.lara-media.de\/en\/","title":{"rendered":"Home"},"content":{"rendered":"[vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”20px”]
\"lara<\/a><\/div>[vc_empty_space][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1606515080518{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md”]
\"lara<\/a><\/div>[vc_empty_space height=”20px”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]\n
\n

Forrester study: “2021 – Marketers: Existing customers now have priority”<\/p>\n<\/blockquote>\n

Do you consider the personalization of content, offers and brand messages to be a decisive factor in achieving your marketing goals?<\/span><\/p>\n[\/vc_column_text][vc_empty_space][vc_text_separator title=”What I do with passion” i_icon_fontawesome=”fas fa-heart” i_color=”black” title_align=”separator_align_left” align=”align_left” add_icon=”true” el_id=”#service”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″]

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Strategy<\/div>\r\n\t\t\t<\/div>[\/vc_column][vc_column width=”1\/3″]
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Marketing<\/div>\r\n\t\t\t<\/div>[\/vc_column][vc_column width=”1\/3″]
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Commerce<\/div>\r\n\t\t\t<\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]\n

Create extraordinary strategies, concepts and solutions for the personalization of digital content.<\/span><\/p>\n[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″][vc_column_text]Since 2011 I have been advising companies in digital marketing with the aim of creating unique and relevant customer experiences.
\nThis is the only way to keep the people involved in the focus.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]With my broad spectrum of management and marketing skills, innovative ideas and agile methods, I enjoy working at the interface between strategy, creativity, organization and technology. Goal, digital transformation to the next level.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_column_text]Create strategies & concepts, create marketing and communication solutions and design new products, services and business models for the digital age. From the idea to the rollout. Favorite position: Commercial pilot manager.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_text_separator title=”Who I worked for” i_icon_fontawesome=”fas fa-bullhorn” i_color=”black” title_align=”separator_align_left” align=”align_left” add_icon=”true”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/6″ offset=”vc_hidden-xs”]

\"Leica\"<\/a><\/div>[\/vc_column][vc_column width=”1\/6″ offset=”vc_hidden-xs”]
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\"work<\/a><\/div>[\/vc_column][vc_column width=”1\/6″ offset=”vc_hidden-xs”]
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\"unitymedia<\/a><\/div>[\/vc_column][vc_column width=”1\/6″ offset=”vc_hidden-xs”]
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\"referenzen<\/a><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text]\n
\n

Extraordinary solutions, tactics and innovations take courage.<\/p>\n<\/blockquote>\n

My customers are my partners! Only together can we develop real, marketable digital innovations. People are the drivers of digital transformation. Stakeholders, shareholders, team members and consumers. Therefore, consistently user-centered. Openness, respect, responsibility and a positive culture of continuous improvement are the basis for good project work. Lars Rathjen >> lara.media – marketing & consulting.[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_text_separator title=”What’s you plan?” i_icon_fontawesome=”far fa-lightbulb” i_color=”black” title_align=”separator_align_left” align=”align_left” add_icon=”true” el_id=”#approach”][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/3″]

Awareness | Consideration<\/div>
Commercial marketing activities that arouse consumer desires and needs:<\/div>
Learn more<\/a><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]
Interest | Transaction<\/div>
Projects to enrich the user journey. Acquisition of interested visitors and new customers:<\/div>
Learn more<\/a><\/div><\/div>[\/vc_column][vc_column width=”1\/3″]
Lifecycle | Customer Value<\/div>
Projects to optimize the customer experience and customer lifetime value.<\/div>
Learn more<\/a><\/div><\/div>[\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_empty_space]
What can I do for you? Contact<\/a><\/div>[vc_empty_space][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column offset=”vc_hidden-sm vc_hidden-xs”][vc_empty_space height=”20px”][vc_empty_space][\/vc_column][\/vc_row][vc_row css=”.vc_custom_1606515080518{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column offset=”vc_hidden-lg vc_hidden-md”][vc_empty_space height=”20px”][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text] Forrester study: “2021 – Marketers: Existing customers now have priority” Do you consider the personalization of…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-homepage.php","meta":[],"yoast_head":"\nAdvisor | Consultant | lara.media - marketing - consulting<\/title>\n<meta name=\"description\" content=\"Beratung f\u00fcr digitales Marketing und digitale Produkte. Digitalisierung. Technologie. Customer Centricity. CRM. Lifecycle. Media. 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