{"id":646,"date":"2020-11-27T14:29:59","date_gmt":"2020-11-27T14:29:59","guid":{"rendered":"http:\/\/www.lara-media.de\/?page_id=646"},"modified":"2023-02-12T08:24:20","modified_gmt":"2023-02-12T08:24:20","slug":"projects-references-engagement-funnel","status":"publish","type":"page","link":"https:\/\/www.lara-media.de\/en\/projects-references-engagement-funnel\/","title":{"rendered":"Projects | References &#8211; Engagement Funnel"},"content":{"rendered":"[vc_row][vc_column][vc_column_text]\r\n[\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;]<div class=\"unero-section-title \"><h2 class=\"title\">I just love what I do.<\/h2> <div class=\"desc\">Passion for digital Marketing, customer centricity, creating new digital solutions and products.<\/div><\/div>[vc_empty_space]<div class=\"unero-section-title \"><h2 class=\"title\">My projects on the marketing engagement funnel<\/h2> <div class=\"desc\">Selected solutions | work | references<\/div><\/div>[mvc_timeline_father size=&#8221;16&#8243; width=&#8221;8&#8243; clr=&#8221;#000000&#8243;][mvc_timeline_son maintitle=&#8221;Brand, Values&#8221; titlepadding=&#8221;20&#8243; date=&#8221;AWARENESS&#8221; clr=&#8221;#000000&#8243; size=&#8221;16&#8243; icon=&#8221;fas fa-bullhorn&#8221; icon_size=&#8221;16&#8243; titlesize=&#8221;16&#8243; titleclr=&#8221;#000000&#8243; bgclr=&#8221;#c81400&#8243;]ProSiebenSat1 &#8211; Lifestrom by EON<\/p>\r\n<p>AOL<\/p>\r\n<p>B\u00f6hringer Ingelheim[\/mvc_timeline_son][mvc_timeline_son maintitle=&#8221;Consumer &amp; Business Needs&#8221; titlepadding=&#8221;20&#8243; date=&#8221;CONSIDERATION&#8221; clr=&#8221;#000000&#8243; size=&#8221;16&#8243; icon_size=&#8221;16&#8243; titlesize=&#8221;16&#8243; titleclr=&#8221;#000000&#8243; bgclr=&#8221;#c81400&#8243; icon=&#8221;fas fa-voicemail&#8221;]Leica Camera<br \/>Tefefonica &#8211; O2<\/p>\r\n<p>ProSiebenSat1 &#8211; glomex<br \/>B\u00f6hringer Ingelheim<\/p>\r\n<p>Performance Advertising<\/p>\r\n<p>\u00d6sterreich Tourismus<br \/>Travel Charme[\/mvc_timeline_son][mvc_timeline_son maintitle=&#8221;Qualified Lead Generation&#8221; titlepadding=&#8221;20&#8243; date=&#8221;INTEREST&#8221; clr=&#8221;#000000&#8243; size=&#8221;16&#8243; icon=&#8221;fas fa-assistive-listening-systems&#8221; icon_size=&#8221;16&#8243; titlesize=&#8221;16&#8243; titleclr=&#8221;#000000&#8243; bgclr=&#8221;#c81400&#8243;]Viessmann<br \/>DeinDeal<br \/>Deutsche Messe Interactive<br \/>Elitepartner<br \/>Friendscout<br \/>Unitymedia<br \/>Leica Camera<\/p>\r\n<p>1&amp;1 | GMX | Web.de<\/p>\r\n<p>Ergo<br \/>Hannoversche Leben<br \/>Swiss Life<\/p>\r\n<p>Viessmann<\/p>\r\n<p>Fiat<br \/>Volkswagen<br \/>Cazoo[\/mvc_timeline_son][mvc_timeline_son maintitle=&#8221;CRO, Commerce&#8221; titlepadding=&#8221;20&#8243; date=&#8221;TRANSACTION&#8221; clr=&#8221;#000000&#8243; size=&#8221;16&#8243; icon=&#8221;fas fa-shopping-cart&#8221; icon_size=&#8221;16&#8243; titlesize=&#8221;16&#8243; titleclr=&#8221;#000000&#8243; bgclr=&#8221;#c81400&#8243;]ProSiebenSat1 &#8211; Lifestrom by EON<br \/><a href=\"http:\/\/www.loewen-apotheke24.com\/en\/\" target=\"_blank\" rel=\"noopener noreferrer\">L\u00f6wen Apotheke24<\/a><br \/><a href=\"http:\/\/www.lions-pharmacy.com\">Lion Pharmcy<\/a><br \/>Viessmann<br \/>Unitymedia<br \/>Street One | Cecil[\/mvc_timeline_son][mvc_timeline_son maintitle=&#8221;Engagement, Care, Value Added Services&#8221; titlepadding=&#8221;20&#8243; date=&#8221;LIFECYCLE&#8221; clr=&#8221;#000000&#8243; size=&#8221;16&#8243; icon=&#8221;fas fa-stream&#8221; icon_size=&#8221;16&#8243; titlesize=&#8221;16&#8243; titleclr=&#8221;#000000&#8243; bgclr=&#8221;#c81400&#8243;]Unitymedia<br \/>Vodafone<br \/>E-Plus &#8211; GETTINGS<br \/>Leica Camera<br \/>Cazoo \/ Cluno[\/mvc_timeline_son][mvc_timeline_son maintitle=&#8221;X-\/U-Sell, Retention, Reactivation &amp; Winback&#8221; titlepadding=&#8221;20&#8243; date=&#8221;CUSTOMER VALUE&#8221; clr=&#8221;#000000&#8243; size=&#8221;16&#8243; icon=&#8221;fas fa-euro-sign&#8221; icon_size=&#8221;16&#8243; titlesize=&#8221;16&#8243; titleclr=&#8221;#000000&#8243; bgclr=&#8221;#c81400&#8243;]Vodafone<br \/>Unitymedia<\/p>\r\n<p>Interhome<\/p>\r\n<p>Leica Camera<\/p>\r\n<p>Mainova<\/p>\r\n<p>Cazoo[\/mvc_timeline_son][\/mvc_timeline_father][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space][vc_empty_space]<div class=\"unero-faq_group\"><div class=\"row\"><div class=\"col-gtitle col-md-3 col-sm-3 col-xs-12\"><h2 class=\"g-title\">Good to know<\/h2><\/div> <div class=\"col-md-9 col-sm-9 col-xs-12\"> <div class=\"row\"> <div class=\"faq-item\"> <div class=\"col-title col-md-5 col-sm-5 col-xs-12\"> <h3 class=\"title\">Industries<\/h3><\/div> <div class=\"col-md-7 col-sm-7 col-xs-12\"> <div class=\"desc\">Telecommunication, Media, Travel, Finance, Insurance, FMCG, Elektronics, Digital  Services, Retail, Energy, E-Commerce, Life Science, Health<\/div><\/div> <\/div> <div class=\"faq-item\"> <div class=\"col-title col-md-5 col-sm-5 col-xs-12\"> <h3 class=\"title\">Expertise<\/h3><\/div> <div class=\"col-md-7 col-sm-7 col-xs-12\"> <div class=\"desc\">Digital Marketing, Strategy, Mobile, Analytics, CRM, Omni-Channel Campaign Management, Content Marketing, Next Best Offer, Affiliate, Email, CRO, SEM, Paid Media, Marketing Automation<\/div><\/div> <\/div> <div class=\"faq-item\"> <div class=\"col-title col-md-5 col-sm-5 col-xs-12\"> <h3 class=\"title\">Marketing Technology<\/h3><\/div> <div class=\"col-md-7 col-sm-7 col-xs-12\"> <div class=\"desc\">Adobe, emarsys, Omniture, Wordpress, WooCommerce, User Centric, Scrivito, Kameleoon, Inxmail, Artegic, Experian, Nielsen, IVW, eTracker, Goolge Optimize, Google Tagmanager, Google Ads, Adition, Doubleclick, CleverReach, Urban Airship, JIRA, Confluence, Slack, Asana, Trello, SalesForce <\/div><\/div> <\/div> <div class=\"faq-item\"> <div class=\"col-title col-md-5 col-sm-5 col-xs-12\"> <h3 class=\"title\">Skills<\/h3><\/div> <div class=\"col-md-7 col-sm-7 col-xs-12\"> <div class=\"desc\">Commercial awareness, Communication, Team work, Problem solving, Motivation, Confidence, Consultancy, Project management, agile methods, New Business Development, Sketching<\/div><\/div> <\/div> <div class=\"faq-item\"> <div class=\"col-title col-md-5 col-sm-5 col-xs-12\"> <h3 class=\"title\">Rules<\/h3><\/div> <div class=\"col-md-7 col-sm-7 col-xs-12\"> <div class=\"desc\">Advisor, Commercial Pilot- & Project Manager, Business Analyst, Product Owner, Campaign Manager, Team lead, Unit Lead<\/div><\/div> <\/div> <\/div> <\/div><\/div><\/div>[vc_empty_space][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_text_separator title=&#8221;I do a lot of things right.&#8221; i_icon_fontawesome=&#8221;fas fa-check-circle&#8221; i_color=&#8221;black&#8221; add_icon=&#8221;true&#8221;][vc_empty_space]<div class=\"unero-cta \">What ca I do for you?<a href=\"https:\/\/www.lara-media.de\/kontakt\/\" class=\"link\" >Contact<\/a><\/div>[vc_empty_space height=&#8221;62px&#8221;][\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column]<div class=\"unero-single-image \"><a href=\"https:\/\/www.lara-media.de\/wp-content\/uploads\/2020\/11\/logos.png\" class=\"photoswipe\" data-width=\"1161\" data-height=\"310\"><img width=\"1161\" height=\"310\" src=\"https:\/\/www.lara-media.de\/wp-content\/uploads\/2020\/11\/logos.png\" class=\"attachment-full\" alt=\"referenzen lara media marketing consulting\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.lara-media.de\/wp-content\/uploads\/2020\/11\/logos.png 1161w, https:\/\/www.lara-media.de\/wp-content\/uploads\/2020\/11\/logos-300x80.png 300w, https:\/\/www.lara-media.de\/wp-content\/uploads\/2020\/11\/logos-1030x275.png 1030w, https:\/\/www.lara-media.de\/wp-content\/uploads\/2020\/11\/logos-768x205.png 768w, https:\/\/www.lara-media.de\/wp-content\/uploads\/2020\/11\/logos-370x99.png 370w, https:\/\/www.lara-media.de\/wp-content\/uploads\/2020\/11\/logos-540x144.png 540w\" sizes=\"(max-width: 1161px) 100vw, 1161px\" \/><\/a><\/div>[\/vc_column][\/vc_row][vc_row][vc_column offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][vc_empty_space][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text][\/vc_column_text][vc_empty_space height=&#8221;20px&#8221;][vc_empty_space][mvc_timeline_father size=&#8221;16&#8243; width=&#8221;8&#8243; clr=&#8221;#000000&#8243;][mvc_timeline_son maintitle=&#8221;Brand, Values&#8221; titlepadding=&#8221;20&#8243; date=&#8221;AWARENESS&#8221; clr=&#8221;#000000&#8243; size=&#8221;16&#8243; icon=&#8221;fas fa-bullhorn&#8221; icon_size=&#8221;16&#8243; titlesize=&#8221;16&#8243; titleclr=&#8221;#000000&#8243; bgclr=&#8221;#c81400&#8243;]ProSiebenSat1 &#8211; Lifestrom by EON AOL B\u00f6hringer Ingelheim[\/mvc_timeline_son][mvc_timeline_son maintitle=&#8221;Consumer &amp; Business Needs&#8221; titlepadding=&#8221;20&#8243; date=&#8221;CONSIDERATION&#8221;&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-full-width.php","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Projects - References | lara.media - marketing - consulting<\/title>\n<meta name=\"description\" content=\"Beratung f\u00fcr digitales Marketing und digitale Produkte. 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