lara media marketing consulting
lara media marketing consulting

Forrester study: “2021 – Marketers: Existing customers now have priority”

Do you consider the personalization of content, offers and brand messages to be a decisive factor in achieving your marketing goals?

What I do with passion


Create extraordinary strategies, concepts and solutions for the personalization of digital content.

Since 2011 I have been advising companies in digital marketing with the aim of creating unique and relevant customer experiences.
This is the only way to keep the people involved in the focus.

With my broad spectrum of management and marketing skills, innovative ideas and agile methods, I enjoy working at the interface between strategy, creativity, organization and technology. Goal, digital transformation to the next level.

Create strategies & concepts, create marketing and communication solutions and design new products, services and business models for the digital age. From the idea to the rollout. Favorite position: Commercial pilot manager.

Who I worked for

work Vodafone 2017-2019
unitymedia & consulting 2014 - 2018
referenzen lara media marketing consulting

Extraordinary solutions, tactics and innovations take courage.

My customers are my partners! Only together can we develop real, marketable digital innovations. People are the drivers of digital transformation. Stakeholders, shareholders, team members and consumers. Therefore, consistently user-centered. Openness, respect, responsibility and a positive culture of continuous improvement are the basis for good project work. Lars Rathjen >> – marketing & consulting.

What's you plan?

Awareness | Consideration
Commercial marketing activities that arouse consumer desires and needs:
Interest | Transaction
Projects to enrich the user journey. Acquisition of interested visitors and new customers:
Lifecycle | Customer Value
Projects to optimize the customer experience and customer lifetime value.
What can I do for you? Contact